Be Open to Whatever it Comes. Just Come Protected.
So, for World AIDS WEEK, we created a movement called #ComeProtected which aims to emphasise gender and sexual diversity, reinforcing the importance of condom use. According to alarming data from WHO, UNAIDS and the Ministry of Health, 6 out of 10 young people do not use condoms; about 7,000 women between the ages of 15 and 24 are infected with HIV every week; and in the last 10 years, the number of elderly people infected with AIDS in Brazil has grown 103%.
RUBBER-O-VISION
We have researched materials, studies and tests for a few months to come up with the technique we call “RUBBER-O-VISION”. The images were captured with a special glass tube attached to the camera lens in order to achieve the expected result without the need for post-production.
Credits ↓
Creative and Script: Higor Franco, Chico Lucas, Gustavo Guives Leal and Jose Pedro Bortolini Directed by: FeGus Producer: Dumitriu Filmes Director of Photography: Fernando Dumitriu, Biel Ribeiro and Lucas A. Produced by: Fernanda Magalhães and Daniela Dumitriu Production Assistant: Camila Marinho Art Directors: Higor Franco, Jose P. Bortolini, Marina Eisenhauer Color Grading: Psycho N’Look Sound Design: Canja Audio Culture Still: Agê Barros
CAMPAING
creative & art direction
year. 2018
award & recognition:
Lüzier's Archive 2019 - Book 1
Higor Franco • higor.augusto@gmail.com