Woman Interrupted.

According to George Washington University, women are interrupted twice as much as men. Still, this behaviour is not taken seriously.

To fight this, we created Woman Interrupted, an app that uses the mobile’s microphone to detect manterruption in daily conversations, using the difference in the frequency of male and female voices.

No audio is recorded, the voice becomes data in real time.
The project broght the first Lion in Cannes for PR Category. Beside the lion, the project reached more four shortlists.

Credits ↓
Agency: BETC Sao Paulo Creative Director: Ehr Ray & Rodolfo Barreto Head of Art: Daniel Schiavon Art Directors: Higor Franco, José Pedro Bortolini & Gustavo Leal Copywriter: Nathalie Lourenço

Portraits of Silence
The cause inspired an art project, the Portraits of Silence Gallery.

67 artist from more than 20 countries donated illustrations, creating the first series of 87 unique posters, all available to download on the app’s website.

Sharable Images

Higor Franco   •   higor.augusto@gmail.com