Freixenet Ice

When we've created this campaign, Freixenet Ice had just arrived in Brazil (back in 2016). In order to present this exciting Catalunian product to the Brazilian market, we've developed a campaign around its versatility and the different ways in which it can be consumed. The idea is to create an atmosphere incentivising the public to come up with new drinks and new forms of interacting and having fun through the following slogan: Made to be consumed as a drink. BE MIXED.

Credits ↓
Agency: BETC Brazil Creative Strategy Director: Rodolfo Barreto & Daniel Schiavon Art Directors: Higor Franco & Barbara Rufato Copywriter: Barbara Puttini Motion Designer: Eliel Guimarães

Higor Franco   •   higor.augusto@gmail.com