isaac.

isaac is a Brazilian company part of Arco Group (a big player in the education sector with over 1,360,000 students and 5,400 private schools throughout Brazil) which challenges the standards of the classical School Management system. Aligning financial solutions, technology and customer-centric products, we aim to lead Brazilian Education to its next level: incredibly simple.

@isaac :: propelling schools to transform tomorrow.

Leading a team of 14 people I'm responsible for the communication within the company.
This unprecedented business model was a challenge as there was no benchmark in terms of communication.

My day to day responsabilities include: Overseeing the workflow for the creative team and creating an environment that promotes creativity; being responsible for the final output of all creative assets across the business from digital to print; acting as brand guardian ensuring a consistent visual tone of voice across the customer experience (work with copy to generate cohesion between copy and art); maintain and uphold the style guidelines for the brand; liaise with third party agencies on major campaigns; ensure assets are being shared with the larger business.

Credits ↓
Head of Branding: Stefano Manzolli & Cainã Bertussi Creative Manager: Higor Franco Brand Manager: Thais Mahfuz Creative Team: Fabio Santana, Michael Arafat, Lais Scrivani, Nathalia Galo, Natalia Gibin, Beatriz Lira, Rafaela Mansinho, Natalia Gibin, Nuri Farias, Barbara Sotto, Midori Teruya, Diego Fabrini, Aline Benício, Clara Boscolo & Fernanda Felippo.

Higor Franco   •   higor.augusto@gmail.com