Sandero RS Race

To launch the first Renault sport car in Brazil, Sandero R.S. 2.0; we've made a web series with five episodes. The series features two teams, formed by a pilot, a comedian , a sports reporter and an enthusiastic consumer brand . Pilots are Tarso Marques and Antonio Pizzonia , who will have the Antônio Tabet (Porta dos Fundos) company and Felipe Andreoli (jornalist) and sportswriters Vanessa Ruiz and Rodrigo France .

The script explores the new sports performance maneuvers captured on the floor of three different racetracks : Fazenda Capuava (SP), Velo Città (SP ) and Autodromo Internacional de Curitiba (PR).

Credits ↓
Agency: Neogama/BBH Creative Director: Marcio Ribas and Fabio Mozelli Art Directors: Higor Franco, Sidney Araújo and Marcelo Fiuza Copywriters: Wolfgang F. Covi and Vitor Manfredini

Higor Franco   •   higor.augusto@gmail.com