Hering

Hering is one of the most established brands in Brazil with more than 136 years in the clothing industry and more the 400 stores in the country.  Its brand is recognised by more than 90% of Brazilians. Hering was looking to rescue its essence which brought us to create the slogan Basicamente isso. "Basically this".

We developed a new way for the brand to comunicate through several short films, which update the basic elements of the brand by connecting it to the cultural codes on the rise nowadays. #basicamenteIsso. 

Credits ↓
Agency: BETC Brazil Creative Director: Rodolfo Barreto and Daniel Schiavon Art Directors: Higor Franco, Guto Chicanelli and Barbara Ruffato Copywriters: Gustavo Lacerda and Barbara Puttini Photo shooting: Age Barros

Higor Franco   •   higor.augusto@gmail.com